In the dynamic world of real estate, staying ahead means embracing innovation and adapting to global trends. BULGARIAN PROPERTIES, a renowned leader in Bulgaria's real estate market, has not only embraced these principles but has set benchmarks for others to follow.
Pioneering Virtual Tours
Recognizing the shift towards digitalization and remote viewing, BULGARIAN PROPERTIES took proactive steps to enhance their property presentation services. "As the company had already established itself as a leader in online property presentation with quality photos and video tours of the properties, the 360-degree tours were the next step," explains Polina Stoykova, Managing Director of BULGARIAN PROPERTIES.
These immersive virtual tours became indispensable, especially during the COVID-19 pandemic when in-person viewings were restricted. "Now, after the pandemic, we see a stable interest in virtual presentation of the properties as people are getting more used to new technology and innovative ways to interact and be served," notes Stoykova.
From city apartments to vacation homes, rural houses and office spaces, BULGARIAN PROPERTIES utilises virtual tours extensively across their diverse property portfolio. "Some of the tours are viewed over 1,000 times, highlighting their popularity and effectiveness," adds Stoykova.
Choosing iStaging as a Partner
To deliver these cutting-edge virtual tours, BULGARIAN PROPERTIES selected iStaging as their technology partner. According to Stoykova, the decision was based on several key factors: "First of all, the quality of the tours is fantastic! Secondly, it was very important that iStaging provides the tools for everyone to shoot their own tours - a very intuitive platform with many tutorials, compatible with all smartphones and at a very good cost."
Stoykova emphasises the value proposition stating, "They really offer value for money!"
Conclusion
BULGARIAN PROPERTIES continues to lead the real estate market in Bulgaria by combining their decades of experience with cutting-edge technology from partners like iStaging. Through their innovative use of virtual tours, they have not only adapted to changing market conditions but have also set new standards for property presentation and customer service excellence.
As the real estate industry evolves, BULGARIAN PROPERTIES remains committed to leveraging technology to provide exceptional service and exceed customer expectations. Their journey with virtual tours stands as a testament to their forward-thinking approach and dedication to innovation in real estate marketing.
Creating a virtual tour for your property, hosting virtual open houses and managing properties couldn’t be easier. Becoming more technologically resilient will set you apart from competitors, help you to gain the seller and buyer’s trust and seal the deal faster.
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